Clik here to view.
Fake sex ad leaves Sprite unshaken
I’m not surprised everyone – including YouTube and the ostensible advertiser – was confused by the sexually explicit Sprite commercial until its faker, MTV director Max Isaacson, put his hand up and...
View ArticleClik here to view.
BP brand plunges from Deepwater to Ground Zero
I’m beginning to feel sorry for Andrew Gowers. Having had an exemplary career at the Financial Times, he had the misfortune to become its editor. In the wake of a complex and expensive libel case, he...
View ArticleClik here to view.
How to destroy your business with an internet viral
Marketers beware: you are only a malicious viral away from disaster. Here’s a cautionary tale, courtesy of The Guardian. The Maldives is a small Muslim archipelago republic in the Indian Ocean which...
View ArticleClik here to view.
Yeo Valley Marketing Society gong does wonders for the tired old TV spot
It’s nice to see one of the ads I tipped as last year’s best of the crop has come up trumps. The Yeo Valley rappers have just won a top effectiveness award – the Marketing Society Awards Grand Prix no...
View ArticleClik here to view.
Kony 2012: Is there a marketing angle? No
The trade publications are still full of it. Kony 2012: the marketing angle. Apparently, the 30 minute video viral, which has now attracted about 85 million viewers on YouTube, is replete with key...
View ArticleClik here to view.
Sodastream ad controversy bubbles on
Whatever are the people at Sodastream complaining about? Having their ad pulled from television by the donkeys at Clearcast, the TV advertising vetting service, is a gift. It’s the sort of thing Rupert...
View ArticleClik here to view.
It’s the Age of Google and Sorrell has no time – or money – for Twitter
The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter dicta. The numbers themselves were a curate’s egg. They beat the...
View Article
